Pantone gets a huge amount of press around its Color of the Year, which it’s selected every year since 2000. But this year’s choice, Living Coral, has led a pair of DDB creatives to launch a timely campaign around a bleak fact—that the world’s living coral is, in fact, very quickly dying.

The objective of this effort is not only to bring awareness to the issue but also to help promote the work of organizations that spend night and day working on saving our seas.

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