Publicis Jimenez Basic hits the mark with their latest campaign for PureFoods Hotdogs, titled “Tomatodog.” This clever print ad series utilizes a delightful visual pun to grab attention and tickle the Filipino funny bone.
The ad showcases a bunch of plump, red hotdogs playfully piled together, forming an unmistakable resemblance to a bunch of ripe tomatoes.
This playful campaign taps into the Filipino love of wordplay and celebrates the Filipino classic combination of hotdogs and spaghetti sauce. The simple yet effective execution reminds consumers that PureFoods Hotdogs are a perfect partner for their favorite pasta dishes.
Advertising Agency: Publicis JimenezBasic, Makati City, The Philippines
Executive Creative Director: Trixie Diyco
Creative Directors: Jordan Santos, Francis Inton, Kulas Abrenilla, Ryan Rañeses, Jao Bautista
Art Director: Kulas Abrenilla, Ryan Rañeses, Suzette Untiveros, Marianne Flor
Copywriter: Francis Inton, Jordan Santos, Choy Simpao, Antoine Balo
Account Director: Victoria Villa
Client Service Director: Rose Legaspi
Brand Planner: Kim Gravata
Head of Accounts: Katie Santos
Head of Agency, Managing Director: Tats Cruz
Client: San Miguel Purefoods
Assistant Vice President and Head of Marketing: Mai Gonzales
Group Product Manager: Jaja Reyes
Brand Manager: Jeff Alfon
Assistant Product Manager: Thera Reyes
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