As we all know, when restaurants and nightclubs close, a stop at McDonald’s on your way home is usually a good call. To promote that McDonald’s is there for you when you need it the most, NORD DDB launched a concept where we see McDonald’s menus shot through empty glasses. The copy reads “The first order after the last order”.
“We know our guests appreciate when our ads tag into human behavior. And the great idea of grabbing a Big Mac menu on your way home after a night out is something everyone can relate to,” says Staffan Ekstam, Marketing Director at McDonald’s Sweden.
The campaign ran as outdoor ads in selected outdoor locations in close proximity to bars and nightclubs.
Agency: NORD DDB
Media agency: OMD
Photographer: Alexander Crispin
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