The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been asking for years, and one search on YouTube will prove that the internet has tried just about everything.
Rethink created the Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide people to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner.
Advertising Agency: Rethink, Canada
Creative Director: Mike Dubrick, Joel Holtby
Executive Creative Director: Aaron Starkman, Christina Yu
Art Director: Hayley Hinkley
Writer: Jacquelyn Parent
Designer: Erin Maguire
Strategist: Julian Morgan, Sean McDonald
Broadcast Producer (in house): Alex Butt
Production Coordinator: Spencer Houghton
Production Company: Fuze Reps, Crimson Fish
Photographer: Adrian Armstrong
Retoucher: Adora Beatty
Editor: Dustin Gamble
Post Production House: R+D Productions
On-Line: R+D Productions
Grading: Alter Ego
Colorist: Conor Fisher
Audio House: Vapor RMW
Group Account Director: Amy Greenspoon
Account Director: Kai de Bruyn Kops
Account Manager: Sarah Shiff
Comments
