Google Design Unleashes Making Material You, a Short Film Series on Its Latest Design Language
Google Design has unveiled a series of short films, Making Material You, to complement the full transformation of its website. The films explore Material You, Google’s latest design language that defies traditional Android tropes with mismatched shapes and colors. Material You enables fully customizable themes unique to each user, making it an adaptive, personal, and expressive system.
The four shorts, totaling about eight minutes, highlight Material You’s three characteristics: Unexpected, Spiritual, and Personal. The films showcase Google Design’s experimental process for imagining a future for design that is adaptive, personal, and expressive.
The short films also provide insight into some of the early concepts that led to the development of the design system, such as a lock screen with full-screen clocks and oversized buttons. One of the videos ponders whether apps need to look the same or whether a system can leave room for the unexpected.
According to Google, everything changed when its team started playing around with “big, never-in-a-million-years-will-we-actually-make-these ideas.” The team explored color combinations that ordinarily wouldn’t make sense and found the experience refreshing.
Google Design used to follow the concept of “form follows function,” which eventually led to stacks of dead paper. The team subverted the idea to recognize that “form follows feeling,” leading to innovations like the squashing button prototype.
Google’s design films offer a glimpse into the future of design, where structure isn’t a straightjacket. The Making Material You series is a must-watch for anyone interested in design and creativity.
GOOGLE DESIGN
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