The Academic created a first-of-its-kind Facebook Live performance of their single, “Bear Claws,” using the audio/video time lag to create a mesmerizing visual loop sampler.
Here’s how: The band rearranged each instrument on “Bear Claws” to fit Facebook Live’s delay, with each loop getting more complex, adding instruments, rhythms, and melodies. Additionally, by projecting the video live from a soundstage they created an infinite tunnel consisting of all the previously recorded loops.
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