BRIEF: In Korea, Direct-to-Consumer advertising of prescription drugs on TV is not allowed. So Pfizer Korea wanted to find fresh ways to reach its prospective customers and raise brand awareness.
SOLUTION: In order to raise brand awarerness, two types of gift fans were designed. They were printed with images of an old man an over weight man who are very happy to reclaim their manhood. these fans were mailed out to the urology doctors as promotion gifts.
Advertising Agency: Cheil Worldwide, Seoul, Korea
Creative Director / Art Director: Sanghun Yoo
Copywriter / Illustrator: Jeonghun Yoo
Graphic design: Bom communications
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