In an era where the digital landscape can often feel like a minefield of misinformation, Filipino creativity is stepping up to provide a much-needed compass. THINKaMuna Pilipinas, the Media and Information Literacy (MIL) advocacy of MediaQuest Holdings, has officially been named a winner in the Communications category at the prestigious Asia Design Prize 2026.
Developed by Media5 Marketing Corporation, the campaign was lauded for its brilliant fusion of visual storytelling and educational urgency. By transforming complex media literacy issues into an engaging, actionable movement, the campaign encourages every Filipino to adopt a vital new habit: to Pause, Think, and Discern before clicking or sharing.
A “National Survival Skill”
The recognition from the South Korea-based competition highlights that great design is about more than just aesthetics—it’s about solving real-world social problems. As Red Redrico, Head of Integrated Creatives at Media5, aptly put it:
“Media and information literacy is more than an advocacy, it is a national survival skill.” This win reinforces the commitment to nation-building by equipping citizens with the critical thinking tools necessary to safeguard the truth in an increasingly loud digital world.
Beyond the Screen: A Multi-Platform Impact
THINKaMuna Pilipinas isn’t just a hashtag; it’s a comprehensive ecosystem of literacy. In partnership with UNESCO, the initiative has reached audiences through:
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Digital Explainer Videos: Making MIL concepts digestible for the scrolling generation.
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Workshops: Bridging the gap between veteran journalists and modern newsrooms.
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Educational Journals: Bringing critical thinking directly into Philippine schools.
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MILCON 2025: A landmark conference where MediaQuest Chairman Manuel V. Pangilinan advocated for integrating media literacy into national policy and corporate social responsibility.
Global Recognition for Local Innovation
The Asia Design Prize is one of the region’s most respected design benchmarks, judged by a panel of world-renowned experts seeking “Legacy Beyond Asia.” By placing THINKaMuna Pilipinas among an elite group of international innovators, the award proves that Filipino creative design is a powerhouse for driving meaningful social change.
This victory is a win for the Philippine creative industry and a significant step forward in the collective fight for a more informed and discerning public.
THINKaMuna Pilipinas | Asia Design Prize
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