Create your own story with the interactive YouTube Trueview launched for the new Resident Evil 2 game. One of the first multiple-choice Trueview ads in the video game sector, several videos were linked with endcards that proposed different choices to users, giving them the possibility of selecting the characters; Leon or Claire and what they would like them to go through. The format allows users to dive into the latest installment of the cult survival horror game, and choose their own 1.5 minute story. The immersive experience brings users into the story, inviting them to uncover different scenes within the game.
Credits:
Advertiser: Capcom EMEA, UK
Agency: Biborg
Creative copywriter: Thomas Purbeck
Account Manager: Sergio Nieves
Artistic Director: Olivier Campion
Lead Motion Designer: Benjamin Gommard
Project Manager: Chloe Walter
Agency managers: Kais Ali Benali, Bruno Luriot
Brand Manager : Stefano Barolo
Marketing Director: Antoine Molant
Production: Biborg
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