Forget flames and Mom tats, the king of crimson is getting a safety makeover! The beloved Heinz ketchup isn’t just spicing up your fries anymore, it’s revolutionizing the red ink game with a brand-new, skin-friendly formula inspired by their iconic PANTONE shade.
Traditionally, red tattoo ink has been a devil in disguise. Packed with potentially harmful metal-based compounds like mercury and cadmium, these fiery hues often ignited infections, reactions, and all sorts of health woes. That’s where Heinz steps in, bringing the power of safety to the world of body art.
Their Heinz Tattoo Ink, co-created with Brazilian agency SOKO and ink experts Electric Ink, ditches the dangerous stuff while faithfully capturing the bold vibrancy of Heinz 57 Red. But the commitment goes beyond color. For Heinz, this is about empowering fans to flaunt their brand devotion safely, without risking their health.
To spark inspiration, Heinz collaborated with five diverse Brazilian tattoo artists to craft 57 unique stencils. Each design explodes with the artist’s personality and style, celebrating the richness of Brazilian culture while offering fans a treasure trove of tattoo ideas.
Credits
Kraft Heinz
Marketing Director: Cecília Alexandre
Brand Lead: Thiago Stelle
Brand Coordinator: Thais Correa
PR Manager Marketing: André Mendes
Digital and Media Coordinator: Bruna Donato
Content and Community Coordinator: Ana Ladeira
SOKO
Founder and Chief Executive Officer/ Chief Creative Officer: Felipe Simi
Executive Creative Directors: Rafael Ziggy, Rafael Caldeira
Group Creative Director: Erick Mendonça
Creative Leader: André Savastano
Design and Creative Leader: Fabiana Falcão, Renan Monjon, Saulo Monjon
Art Direction: Kauã Michelin, Juliano Shimizu, Laissa Moreira
Copywriter: André Savastano
Content Leader: Jader Gomes
Content Creator: Bianca Santos
Content, Art Direction: Isabela Yamada
Community Manager: Giuliana Combothanassis
Studio Leader: Leticia Santos
Motion Designer: Yago Lopes
CGO: Felipe Belinky
COO: Brisa Vicente
Head of Account: Verena Neves
Account Director: Jéssica Pereira
Head of Operations: Larissa Kubo
Project Leader: Marcelo Shiro, Lucas Cardoso
Project Manager: Elisa Celia, Juliana Rente, Guilherme Piropo
Head of Broadcasting: Fabiane Abel
Broadcaster: Thais Hernandez, Luisa Marcomini, Nanna Galli
Head of Strategy & Data: Ana Cortat
Data and Innovation Leader: Matheus Facci
Data Scientist: Leonardo Galhego
Website
Executive Production: Fernando Chamis
Production: Camila Malaman, Ingrid Ostan e Pedro Reali
Front-end Programming: Carol Cezareti
Back-end Programming: Maysa Bonfante e Vinícius Silva
Instagram Filter: Matheus Pinheiro Martins
3D
Leandro Beltran
Artists/ Illustrators: Leo Neguin, Elissa Rocabado, Renan Cruz , Fernando Felix, Helena Obersteiner
Video Production
Executive Producer: Paulo Henrique Vicente
Director: Raphael Taira
Co-Directors: As Mina
Director Assistant: Giulia Larrain
DOP: Marco Antônio Ferreira
Camera Assistant #1: Tiago Eli
Camera Assistant #2: Pamela Santos
Video Assistant: Ruan Britto
Logger: Marcio Costa
Electrician: Carlos Cortes
Electrician Assistant: João Conceição
Machinery Assistant: Laelson da Silva
Still Shooting: Tamara dos Santos
Actress: Thaís Ferreira
Actress: Nathália Cintra
Production Assistant: Marcio da Silva
Catering: Flor de Lótus
Drivers: Edmilson Marinho, Marcelo Barbosa, William Oliveira
Studio + Nova Haus
Creative and Production Supervisor: Leticia Gomes dos Santos
Video Editor and Motion Designer: Yago Beppler Lopes Costa
Motion Designer: Yasmin de Jesus Cruz Farias
Sr. Project Manager: Thaline Malvezi
Project Assistant: Leonardo Portilho
Nova Haus
Account: Alyne Passarelli
Motion Designer: Larissa Hamuy e Lucas Teixeira
Image Treatment
Alt Retouch: Mateus Moraes
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