‘Help Me God’, ‘FML’–are these familiar sentiments that you’ve experienced whilst on the job?
McCann London came up with an ingenious print campaign for UK travel agency Ethos Travel. The ads show what appear to be regular work calendars packed with meetings and things to do. If you zoom out or move back, the colored rows and columns form funny phrases that we usually say when we’re overloaded with work (like “f*** my life”). The tagline reads “Time to get away.” Check them out below.
Click on any of the ads to view the enlarged version.
Comments
