Before a single line is drawn or a color is chosen, a great logo design project begins with a fundamental question: who is this for? The essence of a business—be it masculine or feminine, traditional or modern, exclusive or inclusive—is what truly defines its visual identity. All the elements, from typography to color and geometry, are born from this initial understanding.
To make this crucial process a little clearer, Designmantic has created a handy infographic that breaks down the six most important principles that famous and enduring logos are built upon.
By following these six principles, a logo can transcend a simple graphic and become a powerful symbol that resonates with its audience, telling a brand’s story with a single, memorable image.
via DesignMantic
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