Each year, Amnesty International uses the power of words to help free people who are unjustly imprisoned by inviting millions of people to write letters demanding action. Over the last 20 years, 127 of the 169 individuals targeted by Amnesty’s campaigns were set free—that’s a 75% success rate.
Write for Rights shined a light on the plights of prisoners of conscience whose most fundamental rights were violated—from the right to protest and live in safety to the right to a fair trial and freedom of the press.
The concept is based on the universal symbol of a pencil and was applied to several visuals as well as three radio spots echoing specific cases targeted by 2020’s write-a-thon. Each piece serves as a reminder that even the smallest gesture can have a huge impact—it can change lives.
This vision was made possible by the valuable collaboration between Cossette and Owen Gent, a world-renowned illustrator based in the UK whose aesthetic is similar to painting. His drawings are luminous, vibrant, and emotionally charged.
Advertising Agency: Cossette
Illustrations by: Owen Gent
WRITE FOR RIGHTS | PH
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