PROJECT CONSENT: If it’s not yes, it’s no.

Sexual consent. It’s a fundamental right, yet sadly, it’s often misunderstood. While some try to complicate the issue, the core concept is remarkably simple: if it’s not a clear, enthusiastic, and ongoing YES, then it’s a NO.

Project Consent drives this point home with stark clarity. No coercion, no assumptions, no gray areas. Consent isn’t about silence, passivity, or obligation. It’s about a freely given and informed agreement to engage in sexual activity. Anything less is unacceptable.

Think of it this way: Would you take something that wasn’t freely offered to you? Of course not. The same principle applies to sexual intimacy. Respect boundaries, respect choices, respect the simple truth: If it’s not yes, it’s no. There’s no room for misinterpretation. Clear communication and respect are paramount. Anything other than an explicit “yes” means “no.” It’s time to stop making excuses and start respecting the boundaries of others. Consent is not complicated. It’s a simple matter of respect.

Advertising Agency: Juniper Park\TBWA

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