To celebrate the centenary of Leica and the opening of the Leica Gallery São Paulo, F/Nazca Saatchi & Saatchi developed Soundlab, a project that recreated the sounds of some of the most important pictures ever taken with a Leica. Six photographs were chosen. Their sounds were reimagined and recorded with 3D binaural technology to create the sensation of 360° sound, and give listeners the feeling of being in the photographers’ shoes during those decisive moments. Through headphones, visitors to the gallery could be transported into some of the greatest photographs of all time. The six tracks were turned into 100 vinyl box sets and sent to clients and press. The collections included special posters and a book. Each facet, from the record sleeves to the leather boxes, was handcrafted, just like each and every Leica camera.
Client: Leica Gallery São Paulo
Agency: F/Nazca Saatchi & Saatchi
Executive Creative Directors: Fabio Fernandes, Eduardo Lima
Art Directors: Bruno Oppido, Gabriel Guedelha
Illustrator: Fabio Vido
Typographer: Bruno Oppido, Gabriel Guedelha
Copywriter: Thiago Carvalho, Romero Cavalcanti
Agency Producer: Victor Alloza
Print Producers: Jomar Farias, Guilherme Gaggl, Izadora Menezes
Account Director: Melanie Zmetek
Recording Studio: Satelite Audio
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