Most of the time things are better understood if you see them, which is why Norte decided to alter some well-known brands by placing them in other packaging and in other contexts. They mixed these well-known brands with packaging clearly in another context, trying to alter the meaning of the brand without losing its values or its general image.
If we think of well-known brands such as Marlboro, Starbucks, Nike, Nescafé, Heinz, Redbull, Tabasco or Coca-Cola, among others, their aesthetics and their usual packaging easily come to mind, but is their branding so powerful that it can go further and work just as well even by changing its packaging? Making these changes, would we still choose the same brands? Would we continue to see clearly the brand and its values in totally different contexts?
Designed by Norte
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