Budweiser is raising the bar (quite literally) with BudMag, a unique monthly music magazine nestled within its 12-pack packaging in Colombia. This innovative campaign proves that print is anything but dead, and it’s sure to resonate with music lovers and beer drinkers alike.
Budweiser has a long history of championing fresh ideas and supporting up-and-coming talent. Following suit, BudMag isn’t just about enjoying a cold one; it’s about discovering the next big thing in Colombian music.
Developed alongside creative agency Wieden+Kennedy Sao Paulo and Rolling Stone en Español, the first issue of BudMag features four rising stars – Nath, Kapo, Benú, and Sai. With Spotify codes embedded within the magazine, fans can seamlessly connect with these artists and explore their music.
The launch of BudMag signifies more than just a clever marketing ploy. It’s a strategic partnership between a global brand and the publishing industry, aiming to give unknown talents the exposure they deserve. Distributed across supermarkets and delivery platforms throughout Colombia, Budweiser is leveraging its massive reach to become a platform for musical discovery.
BudMag is a testament to Budweiser’s commitment to innovation and its dedication to fostering a vibrant music scene in Colombia. Who knew that cracking open a beer could also unlock a world of fresh beats? So, the next time you grab a Bud in Colombia, keep an eye out for BudMag – you might just discover your new favorite artist.
Budweiser BudMag
AGENCY: Wieden+Kennedy
PROJECT NAME: BudMag
CLIENT: Anheuser-Busch Inc.
PRODUCT: Budweiser
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