Using clever lighting and framing techniques, the World For All and McCann Worldgroup India made a series of optical illusion portraits that contain two images in one. The artists arranged their portrait subjects to create an animal shape in the negative space between them. Everything came together when they turned on a super bright backlight and placed gentle fill light in the front, perfect for the tagline “There’s always room for more. Adopt.”

Client: World For All
Agency: McCann Worldgroup India, Mumbai
Executive Chairman & Regional ED AP: Prasoon Joshi
National Creative Director: Pradyumna Chauhan
Creative Director: Sharmad Khambekar
Art director: Pranav Bhide
Writer: Pranav Bhide
Writer: Archit Gadiyar
Photographer: Amol Jadhav
Retoucher: Pranav Bhide
Finisher: Nitin Sawant, Nagesh Mithbawkar



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