In 2016, Wendy’s launched three new branches in the Philippines: BGC Stopover, 6789 Ayala Avenue, and a renovated Greenbelt 1 branch.
Wendy’s decided to disrupt how people normally decide where to eat, through a creative incentive for potential store visitors. Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy’s locations and find the burger, they could keep it.
Advertising Agency: MullenLowe Philippines, Makati, Philippines
President / Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Art Director: Iya Parungao
Senior Copywriter: Min Roldan
Managing Director: Alan Fontanilla
Account Director: Gerald Lim
Social Media Director: Raffy Bariso
Account Manager: Lio Cana