THE KILLER CHATBOT

MullenLowe Philippines had to attract Filipino moviegoers to a film starring a serial killer preying on poor boys in a dumpsite. So they allowed the serial killer to speak for himself. The team creat...

#IKEASÖMNIG: The Sleepiest Print Ad Ever Made

After conducting research on sleep behavior in the UAE, Ikea found out that “About nine in ten people in the UAE are not getting the ideal eight hours of sleep a night”. In order to help those who struggle t...

PornHub: #BeatYourself

You may go solo, but you come hard. And you give it all until the very last drop. That's why you need the gear for the streets and the skeets. Introducing Pornhub Socks: The first for the apparel for your feet ...

GLOBE: Piracy vs. Piracy

PROBLEM: The illegal downloading of films is a crime that is hurting the Philippine film industry. 99% of Filipinos who have Wifi access in their homes have committed the crime of piracy by downloading, sharing...

WENDY’S: Find The Burger

In 2016, Wendy’s launched three new branches in the Philippines: BGC Stopover, 6789 Ayala Avenue, and a renovated Greenbelt 1 branch. Wendy’s decided to disrupt how people normally decide where to eat, throu...

Remember Those Great Volkswagen Ads?

The story of the charming, honest ad campaign DDB created for VW... universally acknowledged to be the greatest and most influential of all time. https://vimeo.com/177880740 SEE MORE AWESOME CAMPAIGNS...

The New York Times: The Truth Is Hard

Discover the hard work needed to report the facts in the video series from The New York Times marketing team. https://youtu.be/gY0Fdz350GE https://youtu.be/4_3PtE7358c "As tiring and as frustrating as it...

365 Days Of Copy

Georgia-based copywriter Solomon Tsitsuashvili has undertaken a creative challenge titled 365 Days Of Copy that involves creating a print ad every day for a year. He picks a well-known brand and based on their ...

Coco Fresh: Rehydrate With Nature’s Sports Drink

Advertising Agency: FCB Manila Creative Director: Bong Pedro Art Director:Diane Señas Copywriter: KC Bathan Photographer: Raul Montifar Final Art: Al Petate Production Designer: Jamby Mañalac SEE MOR...

ActionAid: All I Want for Christmas Is a Goat LIVE!

ActionAid calls the goat its hero. The concert is a tribute to how goats help fight poverty, providing milk for families, as well as a stream of income they can use to pay for school and food, which empowers wo...