THE KILLER CHATBOT

MullenLowe Philippines had to attract Filipino moviegoers to a film starring a serial killer preying on poor boys in a dumpsite. So they allowed the serial killer to speak for himself.

The team created a life and death choose-your-own-adventure in Facebook messenger. 6 possible endings, only one kept players alive. All punctuated with deleted scenes from the movie.

PLAY THE GAME HERE

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