Agency TBWA\Paris has come up with a witty campaign for McDonald’s France, published in July, 2021 to announce the reopening of their fast-food restaurants across the country. The minimalist ads use pixelated color blocks to remind people of popular menu items, namely The Big Mac, Fries, Cheeseburger, and Filet-o-Fish. The tagline reads “Guess who’s back”.
Advertising Agency: TBWA\Paris, France
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