Sakay.ph is a commuter’s app developed to guide Filipinos in their day-to-day commuting adventures in the busy roads of Metro Manila. To increase brand awareness and drive more app downloads and usage, Sakay.ph launched an in-app feature to solve one of the biggest barriers to love and relationship – distance and traffic.
In the Philippines, there is a long-standing joke about Northerners and Southerners, those who live on opposite ends of Metro Manila, who blame “geographical incompatibility” as the reason for most break-ups. The strategy was simple — exploit the available technology in the Sakay.ph app to solve the age-old question of where to meet a significant other if you live far away from each other.
Advertising Agency: MullenLowe TREYNA
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