In 2020 Magnum collaborated with anime artists – a style that represents one of the main artistic movements in Japanese Culture. As anime art has been used to express the things that cannot be said in the real world, Magnum created two stories to talk about the deep and meaningful pleasure that comes from being true to who you are. This anthology of short films is connected by a single theme: the pursuit of true pleasure.
There are also key-art style posters for both shorts:
Agency: LOLA MullenLowe
Client: Magnum (Unilever)
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