After conducting research on sleep behavior in the UAE, Ikea found out that “About nine in ten people in the UAE are not getting the ideal eight hours of sleep a night”.

In order to help those who struggle to get a good night’s sleep, Ikea and Memac Ogilvy created SÖMNIG. A print ad designed to do exactly what Ikea’s range of beds and mattresses do– give you a great night’s sleep. Simply remove the ad from the magazine, switch on, and place next to your bed. When activated, the ad emits a white noise frequency, which has been proven to aid sleep. SÖMNIG also features an aromatic lavender port and was printed using lavender infused ink – a scent that’s known to help relax muscles and lower heart rate.

Enjoy sweeter dreams with #IKEASÖMNIG

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