User Experience Design (UXD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and a product or service.

If you’ve ever been curious about UX this is an episode to watch. Jose and Chris show how to design more effective landing pages by thinking about what the “users” challenges/pain points are, and then addressing them through messaging.

Some key take-aways:

You should always consider…

Who the Customer is.
What their challenges are.
How can YOU solve them?

…and confront possible user objections and questions such as…
“Is this for me?”
“Does it work?”
“What is it exactly?”

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