Rosenthal needed to find an innovative way to deliver vouchers for tableware, the world’s first choice wedding gift. KOREFE created an innovative new packaging: the Weddinglope. The first envelope made entirely from porcelain. What makes it so special is that the wedding gift, a voucher for tableware, is sealed inside. To get to the voucher, you have to smash the Weddinglope. This act of destruction is actually an elegant reinterpretation of an old German tradition where such an act is a traditional way to wish the newlyweds luck.
The noise, they say, drives away evil spirits.
Agency: KOREFE Kolle Rebbe Form und Entwicklung
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