An NGO created as a Community Service Centre for marginalized families in urban slum and rural areas, Aarambh, wanted to help students who are not as privileged, with basic facilities, in order for them to be more comfortable at school. Most schools in Indian rural areas have two basic problems:
1) The schools didn’t have proper desks, which led to poor eyesight and a hunched back leading to bad posture and bad writing.
2) The students didn’t have bags.
DDB Mudra Group came up with a solution which tackled both these problems at one go.
To make the portable desks we used discarded cartons which are economical and easily available. We then used a pre-set stencil design, which when cut and folded, created a slick desk which also served as a school bag.
Advertising Agency: DDB Mudra Group
Chief Creative Officer: Sonal Dabral
Group Creative Director:Hanoz Mogrelia
Executive Creative Director:Louella Rebello
Associate Creative Directors: Siddhesh Telang, Kashyap Joshi, Rithwick Raghunath
Art Director: Sanuree Gomes
Copywriter: Amey Mone
Agency Producer: Amrut Satavalekar