Wouldn’t it be great if you could check the time in a dark movie theater without having to illuminate your smartphone? What about not having to look down at your watch to check the time during a drawn-out client lunch?
The Bradley is a tactile timepiece that allows you to not only see what time it is, but to feel what time it is.
Instead of traditional watch hands, time is indicated by two ball bearings — one indicating minutes (top), and one indicating hours (side).
These two ball bearings are connected, with magnets, to a watch movement beneath the watch face.The magnets make it so that even if the ball bearings are moved when touched, they spring back to the correct time with a gentle shake of your wrist.
The body of The Bradley is titanium, making it sleek, easy to clean, and durable. Watch bands are available in a classic stainless steel mesh, or in fabric & leather in three different colors: mustard yellow, olive green, and silver blue.
The Bradley runs on a precise Swiss Quartz movement. Along with designing specialized tactile functionality for The Bradley, they carefully modeled it with a modern, minimalistic design, making it the perfect accessory for everyday use and formal wear.
A new timepiece for everyone
The idea for The Bradley came after Hyungsoo, the founder of Eone, discovered that all mainstream wristwatches and clocks require sight, making most mainstream watches inconvenient, if not impossible, for the visually impaired to use.
There are currently two types of watches available to blind people: talking watches and analog watches with covers that can be removed (so you can touch the hands). Both are problematic to use. Talking watches are often difficult to hear on city streets and in train stations, and analog watches break easily when the delicate hands are touched and are expensive to repair.
Fashion Meets Function
Meeting with visually impaired users during design and brainstorming they were surprised to find that blind users were as concerned with how The Bradley looked as they were with how it worked. In almost every meeting the first questions were about the material, size, color, and style of the prototypes.
Throughout design they have conferred with both sighted and visually impaired users to make sure The Bradley is easy to read with touch, but also maintains a classic and modern aesthetic.
Designed by Eone