Sony is innovating even on the sustainability front, and has given its already sustainable packaging a do-over by relying on cleaner paper materials and processes.
Sony’s Original Blended Material, the brand’s new sustainable packaging, consists of 100% paper material derived from bamboo, sugarcane, and post-consumer recycled paper. Whereas most paper packaging comes from mature perennial trees, Sony’s new Original Blended Material is responsibly harvested from annuals like bamboo and sugarcane, generating less CO2 in the process. Annuals, like bamboo, carry CO2 absorption and emission cycles that last only for one year, decreasing the perennials’ emission cycles that can last several decades by more than half. Similarly, the release of CO2 gas emissions given off from sugarcane fiber production for power generation is halted by using the fiber as one of Sony’s Blended Materials. While the bamboo and sugarcane fiber is both sustainably grown and harvested in local farms, Sony also cuts back on shipping and handling by incorporating post-consumer recycled paper goods into the Blended Material, giving packages a crisp, organic look.
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