To launch the new formula of the flavors of Smirnoff Caipiroska, the Brazilian drink that is popular worldwide, JWT Brazil created bottles with the texture of the fruit for the flavors lemon, passion fruit, and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit. Then sending the bottles in wooden crates to a select mailing list, just like how fruits are transported in large produce markets in Brazil.

by JWT Brazil

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