Most of these plastic six-pack rings end up in our oceans and pose a serious threat to wildlife. New York agency We Believers and its client Saltwater Brewery, a small craft beer brand in Florida whose primary target are surfers fishermen and people who love the sea, decided to tackle the issue head on and make a statement for the whole beer industry to follow. Together they ideated, designed, prototyped and manufactured Edible Six Pack Rings. A six-pack packaging design that instead of killing animals, feeds them.
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