Pril dishwashing liquid has spent years communicating their everlasting promise: “One drop of Pril is powerful enough to wash a set of dishes”. Today, other competitor brands have started to say the same, so we have taken the promise to a level our consumers can actually grasp. Introducing the first ever Pril One-Drop Bottle. An exact replica of the Pril bottle reduced to the size of a thumbnail. The One-Drop Bottle is not intended for mass production but for promotional purposes only, and it is currently being sampled in supermarkets.
CREDITS
Client: Pril Arabia
Agency: TBWA\RAAD Dubai
Title: “Pril One-Drop Bottle”
Chief Creative Officer: Walid Kanaan
Creative Director: Manuel Bordé, Joelle Zgheib
Copywriter: Guilherme Grossi
Art Director: Gabriel Gama
Jr Art Director: Dany Njeim
Head of Accounts: Joe Laham
Account Lead: Ola Ibrahim
Account Executive: Ruba Moadad
Head of Production: Rouba Asmar
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