Pepsi, in collaboration with Chinese state-run People’s Daily New Media, launched a new campaign at celebrating those essential workers that continue working despite the risks of contracting the highly contagious coronavirus.
“Everyday Heroes” include illustrations showcasing a store worker holding an infrared thermometer, a delivery driver glancing down his phone sitting on his scooter, a construction worker holding a hammer, and what appears to be a medical worker wearing a full-body piece of Personal Protection Equipment (PPE). The classic design aesthetic is reminiscent of mid-century patriotic posters celebrating workers on the frontlines of entirely different wars.
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