The convenience of eating on the go is unparalleled but sometimes it’s helpful to have something to sit food and beverages on, and for this exact purpose, McDonald’s Italy unveiled the TableBag. This take-out box packaging boasts the ability to transform into a makeshift cardboard table for eating.
This limited-edition 100% recyclable take-out box makes it possible for people to eat anywhere they please and it offers an alternative to indoor spaces with tables and chairs.
The TableBag was unveiled by the fast food company during Milan Design Week, a global event that welcomes hundreds of thousands of visitors to Italy’s capital of design. TableBag was offered to select customers who ordered their food via the McDonald’s application during Milan Design Week.
Client: McDonald’s Italia
Advertising Agency: Leo Burnett Italia
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