This Page Amsterdam and TBWA\Neboko produced this musical placemat called McTRAX for McDonalds. This placemat is printed with conductive ink and is wireless connected with your smartphone. This allows the user to use the placemat as a full music production studio. You can select different kinds of music loops, play effects, regulate the tempo and record your own voice. We love those magical digital experiences!

by This Page Amsterdam and TBWA\Neboko

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