A shopping bag is a perfect opportunity for a brand to advertise—it’s like a walking billboard. Memorable designs stick with us—like Bloomingdale’s iconic Little Brown Bag—that could influence buying decisions later in time.
New York-based advertising and designers Junho Lee and Hyun Chul Choi have envisioned a promotional shopping bag for LEGO playbox. the carrier creates the illusion that the handler’s hands are inhuman, and are instead swapped with the instantly recognizable plastic ‘claw’ found on LEGO figurines.
This ingenious bag design even looks like a LEGO block. Clad in red, the square-shaped sack features an allover-graphic pattern of raised circles, like you could stick an accompanying piece directly onto it.
Two claw-shaped forms are attached to the top of the carrier, hiding fabric handles secured inside. as the user reaches inside to grip the ribbon-like strings, their wrists are covered by the two, yellow LEGO hands, concealing them from view. as a result, the handler strangely appears to have LEGO hands, rather than their own.
Designed by Junho Lee and Hyun Chul Choi
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