The experiential ad campaign will support the Canadian charity’s goal of raising awareness about the daily reality of children who suffer from dyslexia in Canada.
Global creative agency dentsumcgarrybowen and Canadian charity, Dyslexia Canada launched the experiential advertising campaign entitled: It’s Hard To Read. The bilingual campaign aims to sensitize the public around what it’s like for children living with dyslexia on a day to day basis, offer the necessary resources to help them overcome the learning disability, and finally, properly educate adults on the matter.
While the campaign seems fun and light-hearted, the reality for people suffering from dyslexia is certainly different. Children who have not mastered reading by the end of grade three will generally struggle with reading for the rest of their lives. Dyslexia Canada’s goal is to help identify the learning disability among children and provide them with the proper reading instructions at an early age in order to help prevent future challenges they may face.
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