Generic logos are useless to brands, especially startups or those attempting to stand out from their competitors. While DIY logo design is convenient, it’s the custom logo designs created specifically for a business that serves the brand the best. When your logo isn’t creative or tailored to your company, devoid of any identity, it cheapens a brand.
If you see the same type of logo again and again, that tells you one thing – the brand doesn’t know how to distinguish itself. What is their message? What are they trying to convey to their audience that separates them from their competitors?
Remember the main purpose of a logo is to communicate a message about your company. Are you friendly, lovable, and family oriented? Your brand identity needs to show that in all aspects including your logo.
In this infographic, LogoDesignGuru break down the most effective techniques to design custom logo designs that work and explain which logo designs you must avoid.
via Logo Design Guru