Breast cancer doesn’t discriminate based on gender or month, so awareness should remain constant beyond Breast Cancer Awareness Month.
Quebin Salonoy and Kyle Nichole Sanchez, along with the team at Tribal Worldwide Philippines and DDB Group Philippines, crafted a small initiative to share a little-known statistic.
COPY: “Pag dibdiban ang usapan, ‘di lang pang-kababaihan. Ikaw, ako, tayo, pwede magka-breast cancer.” (Breast cancer not only happens to women. Everyone, regardless of gender, can have breast cancer.)
Annual breast cancer diagnoses reach around 290,000 individuals, of which 2,700 are men. Take action and get checked early, it can be a lifesaver.
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