Dig into the contemporary drift of aesthetic function, purpose, and style

McDonald’s: McTrax

This Page Amsterdam and TBWA\Neboko produced this musical placemat called McTRAX for McDonalds. This placemat is printed with conductive ink and is wi...

Safira Griplight Lighting

Safira is inspired by the intention of solving messy accessories on the handlebar for modern cyclists. By integrating front lamp and direction indicat...

Bunny Bags: The Adorable Japanese Bags

Not only do they look cute, they also feature a clever tie design that’s been used in traditional Japanese furoshiki textile art for centuries. ...

Fontus: Turning Air into Drinking Water

If you're an adventurer, you know the anxiety that comes with running out of water in the middle of a tour – the last thing you want is dehydration wh...

Prepd Pack: The Lunchbox Reimagined

Lunchtime: It’s the most difficult time of the day to control what you eat. Eating out, or getting takeout, can get costly — and it’s virtually imp...

Coca-Cola Ribbon Bottle

The ingenious design includes a tiny pull tab on the label that neatly folds itself into a spectacular festive bow with one smooth movement! https:...