As beer enthusiasts and color lovers Alexander Michelbach & Daniel Eugster thought why there’s no beer guide that presents beers around with focus in their colors, at that point they started the development of Beertone.
Beertone is the first Beer Reference Guide based on Beer colors.
They want to spread the beer and color culture further and at the same time create the surprise effect to a friend that is designer and get Beertone as a gift, something that will never waited for.
The different Beer Color scales and brands made the whole project a big challenge. First to collect and organize all information, find the different beers around the country and test each one to get the best results and the same time the online presence management.